what does blue revolver mean?

The name was created in honor of our founder’s husband who left the Australian Special Forces to share in her dream of creating immersive, theatrical experiences for consumers whose imaginations are as limitless as hers.

We don’t love guns, but "revolver" means more than that to us. It’s both a nod of appreciation to her husband’s sacrifices and also the embodiment of our creative process: we take an idea and quickly evolve it and revolve it out into a fully realized, seamless and on-point experience.

And why the color blue? Well, as creatives we love nothing more than a good ole’ blue sky meeting, where imagination can be entirely unlimited. It is here where all of our best work comes from!


So, there you have it...



who is blue revolver?

bree mcalister

executive creative director

Bree is the creative and director behind some of the world¹s biggest brands' most successful non-traditional advertising campaigns. With a wealth of global experience across a number of channels including events, experiential, content, TV, digital, and social, Bree embraces each role with a challenger brand attitude that is executed seamlessly. Her mind and eye create beautiful ideas and experiences, giving clients campaigns they are proud of and can’t wait to share. 

With a career that began telling stories in television and later moved over to live events and experiences, Bree felt there was a major gap for someone with her experience to take charge of the experiential world and create compelling youthful stories in a modern way that reaches consumers who don’t generally buy into traditional advertising. 

As an Executive Creative Director, Bree has worked alongside major international brands including Nike, Beats, Apple, Coca Cola, Johnnie Walker Blue, Visa and Pepsico, to name a few. Bree founded Blue Revolver Inc. in 2014 and has seen such success that we have now opened offices in LA, NYC and London. Bree’s job is to bring life to memorable moments that we all should and need to experience. Bree wants people to take away a moment in time that heightens every sense in their body and leaves them wanting more.

So yes, she is the dreamer!

susan schroeder

partner / executive producer

Susan is the most impressive executive producer this country knows and is Blue Revolver's diamond. Working in the fast-paced and creative world of live events, Susan Schroeder has twenty years of experience in event production and has produced over a hundred fashion shows including Adidas Y-3, Tory Burch, Versace, Rosie Assoulin, and Tommy Hilfiger among others. 
For eight years, Susan was a producer on the televised Victoria’s Secret Fashion Show, which airs on CBS and CW to over twelve million viewers. The Victoria’s Secret Fashion Show filmed at a variety of venues in Los Angeles, Miami, and New York City. As the Show Producer, she oversaw everything from model casting to technical production, working closely with both the design and directing teams. Susan has also produced Fashion Rocks on CBS for three years, including Fashion Rocks 2014 live from The Barclays Center in Brooklyn.

Basically she tells us all what to do!

alex kushner

creative producer

Our master of words never disappoints when it comes to a good description of ideation and for over 13 years, Alex has produced events that excite, challenge and entertain diverse audiences. He began his event career in music talent buying, but quickly found that his disparate passions and skill-sets made him suited to become an event producer.

Since 2016, Alex has worked with the creative and production teams at Blue Revolver to conceive imaginative event concepts and produce them through execution. His emphasis is on experiential marketing and branded entertainment events, working with clients like Nike, Netflix, Beats by Dre,, Capitol Records, Mountain Dew, among others.

In a previous life, Alex was the Director of a complex of venues in San Diego. He produced and managed a dynamic annual series of public and private events with artists like Drake, Foo Fighters, Conan O’Brien, Bruno Mars, Phoenix, Jack Johnson, Diplo, Paul Van Dyk and Neil Young. He produced activations and events for Live Nation, AEG, Google, Facebook, Amazon, Chevrolet and numerous other brands. He was the Executive Producer of the 20,000-person annual Sun God Music & Arts Festival for 6 years and prior to that, Alex was part of the production team for the Street Scene Music Festival in San Diego, the largest multi-day, multi-stage music festival in the city’s history.

britt adams

technical producer

Britt Adams is Blue Revolvers’s master of all things technical and specializes in concept development, scenic design, art direction, graphic design and 2D & 3D technical drawings.  Britt has worked all over the world in theater, fashion, television, and live events.

Britt’s credits include Art Director for TV shows such as The Passion on Fox, Lip Sync Battle for Spike TV,  Kid’s Choice Awards on Nickelodeon, MTV’s EMA Pre-Show, Uncommon Sense Season 1-3, and the Celebrity Apprentice Finale for NBC.  Other projects include art directing numerous fashion shows and branded experiences, including the Elite Model Search Competition filmed in Shanghai and the 2012 Turner Network UpFront. 

Britt was the Technical Producer for the Victoria’s Secret Fashion Show for six years, Technical Producer for the BudLight Hotel 2014 in New York City for SuperBowl XLVIII, and the Site Manager for the 65th, 66th, and 70th Annual Tony Awards at the Beacon Theatre in New York City. 

paul goodwin


Paul Goodwin is our exceptional experiential and event producer with an amazing amount of experience in the entertainment industry, working on some of the world's most well known events for brands such as Nike, Pepsico, Mercedes Benz, Yahoo, Anheuser-Busch, G.H. Mumm, Rosie Assoulin and, of course, Victoria’s Secret. 

Prior to joining Blue Revolver, Paul was the FOH and Lead Sponsor Producer for NY Fashion Week and worked as a Production Manager of experiential events and tours for Google, Samsung, Home Depot, Red Bull and NBC News. Paul also has a background in the music industry, working as Marketing Manager and A&R Manager for Song BMG Music Entertainment.

He is also an Aussie who knows how to round up cattle and crack a whip (we all learn that in school down under, but he is a master).

what does blue revolver do?

experiential / events

We are storytellers who evolve ideas into tangible moments. We fuse our boundless creativity and diverse expertise to form substantial, captivating and undeniably shareable experiences. We breathe life into brand strategies by fostering events from concept to construction to execution. Our work spans all major brand experience channels. Be it a music festival, a pop-up, a stunt, a tour, a mobile campaign or any other experience we can imagine, we are driven to realize it and release it into the world. The only limit is the beautiful blue sky!

sponsorship development

We are matchmakers who leverage our relationships to bring together brands and properties to forge meaningful partnerships. We connect the dots and navigate the intersections to create seamless integrations. We source, review and negotiate strategic sponsorships that we uniquely elevate through the in-person experiences and content we produce.

digital media design

We are artists who create compelling images that honor brands and call consumers to action. We design media that span both the physical and digital worlds to craft comprehensive stories that are as visually appealing as they are provocative. We believe that when you’re doing it right, form and function complement each other in ways that are perfectly natural and elevate the experience of a design.

content creation

We are filmmakers who use moving images to tell tales that captivate consumers and exalt brands. Our pictures speak thousands of words in an instant.  We are the creatives who have conceived of, directed and produced some of the world’s most viewed online branded content.  We are passionate about creating content that conveys focused messaging and meaning.​​


have a project?

We enjoy both working in a studio as well as taking on outside missions. So if you want to work with us— don’t hesitate to fill out the form below.


2020 © Handcrafted with love by Blue Revolver Inc.

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